Matthew Capala

Breaking Through the Clutter and Attracting Traffic on the Web with Simple Plain-Text Ads

The number one stumbling block to online success is that businesses do not know how to allocate their online marketing budgetsâ€"i.e., choose the most efficient and effective e-marketing tactics. Online start-ups usually have great ideas, build fancy webs... Read >

Online Marketing: Choosing Landing Pages Effectively

The key to choose your landing pages effectively is to understand the ‘consumer buying cycle' on the Web, and then make intelligent decisions about how to interact with your Web site visitors - that is, decide which pages on your Web site you choose to ... Read >